Eric Weidmann

Portfolio
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Magazine – Mixed Media

WHAT: Collage created by cutting out sections of a magazine’s top pages to reveal the pages beneath
ABOUT: Experimentation is a great way to find new approaches to current projects. This three-dimensional collage began as an issue of Dwell magazine.

Invitation 1: Cine-O-Matic

CLIENT: Cine-O-Matic
WHAT: Invitation, 2 PMS print with a spot varnish, logo by Wink
ABOUT: With an emphasis on the Cine-O-Matic brand, this mailing utilizes a traditional invitation format to create interest in the company’s new Blu-ray Demonstration Disc. Upon opening the envelope, one is immediately given the same call to action that greets them the first time they watch the demo disc: “Press Pop-Up To Begin.”

Invitation 2: Cine-O-Matic

CLIENT: Cine-O-Matic
WHAT: Invitation, CYMK, logo by Wink
ABOUT: The second invitation in Blu-ray Demonstration Disc campaign. The call to action is bolder and the content of the disc itself becomes the focus.

Organize For Good – Identity & Info Card


CLIENT: Organize For Good
WHAT: Identity Package, Informational Card, 3 PMS on white stock with rounded corners
ABOUT: A brand for a professional consultant that works with individuals or companies to bring lasting organization to their environments. Dynamic typography and a clean aesthetic create a welcoming identity that connotes the organization process: from chaos to order.

Poster – The Rosenfalls

CLIENT: The Rosenfalls
WHAT: Concert Poster
ABOUT: The Rosenfalls hailed from a small town outside of St. Louis near the world’s largest catsup bottle. Combining the local icon with the band members’ love of “huge beings” seemed too perfect to pass up.

Magazine Spread for Color® Magazine

CLIENT: Color Magazine
WHAT: Two page spread, article
ABOUT: Color® magazine documents skateboarding culture with photo-centric, graphical abandon. To capture the spirit of the audience and the article, freeform shapes and handwritten text ride in a strict grid highlighting the skateboarders’ relationship to the architecture they experience.

Grain Belt Commercial Contest Advertisement

CLIENT: Grain Belt
WHAT: Video graphic promoting the annual Grain Belt Commercial Contest

Logos

LA FABRICA DE ENTRETENIMENTO: “The Entertainment Factory” is a division of Digital1Stop. Under this brand they distribute affordable DVD entertainment for Spanish-speaking Americans. The concept of a factory that is consistently delivering new content was central to the client. This factory logo stamp was created to both connote the fast pace of production and to act as a seal of quality.

INVITE CYNTHIA: This small business provides “help for the host” during social events and parties. It was important to distinguish the company as a unique service whose cliental is primarily middle-class heads of family. The brand needed to be approachable with a feeling of solidarity. Both elegant and playful, the logo reminds the viewer of party invitations and serving platters.

FIRE BEAN: This is a rebranding for A&E Roastery, a small coffee house who specializes in producing “custom coffee.” Roasting was at the heart of the company and thus roasting became the focus of the brand.

ORGANIZE FOR GOOD: A brand for a professional consultant that works with individuals or companies to bring lasting organization to their environments. Clean and simple, the logo reflects the process and goals of the service.

SHOTGUN LANDSCAPE: Sculpture artist Chris Larson created a video of a landscape hidden behind a black wall. As time passes, shotgun blasts break through the wall, exposing the landscape behind it. This logo was created for the DVD editions distributed to collectors or galleries.

SERENITY TRAVEL SERIES: A High Definition video series released on Blu-ray, this product features beautiful vistas from around the world. The brand needed to celebrate the earth and appeal to the traveler in everyone.

Identity – Invite Cynthia

CLIENT: Invite Cynthia
WHAT: Identity package, 2 PMS on linen
ABOUT: This small business provides “help for the host” during social events and parties. It was important to distinguish the company as a unique service whose cliental is primarily middle-class heads of family. The brand needed to be approachable with a feeling of solidarity. Both elegant and playful, the brand reminds the viewer of party invitations and serving platters.

Octavo – Mixed Media

WHAT: One page selected from an eight page book of illustrations
ABOUT: From a dictionary page chosen randomly, two words were selected to define the piece: “octavo” and “odds & ends.” An octavo is a book resulting from folding standard paper sizes three times to make eight leaves, this defined the format. The second term “odds and ends” defined the medium. The composition was made with paper scraps and discarded pastels. The paint medium, which served as the adhesive, left brush strokes that became highlighted by the charcoal illustrations.

Blu-ray Menu for Deep North



Blu-ray Menu for Brothers



Blu-ray Menu for Artbeats


DVD Menu for Self Medicated



DVD Menu For Crips and Bloods: Made in America