Eric Weidmann

Portfolio

Logos

LA FABRICA DE ENTRETENIMENTO: “The Entertainment Factory” is a division of Digital1Stop. Under this brand they distribute affordable DVD entertainment for Spanish-speaking Americans. The concept of a factory that is consistently delivering new content was central to the client. This factory logo stamp was created to both connote the fast pace of production and to act as a seal of quality.

INVITE CYNTHIA: This small business provides “help for the host” during social events and parties. It was important to distinguish the company as a unique service whose cliental is primarily middle-class heads of family. The brand needed to be approachable with a feeling of solidarity. Both elegant and playful, the logo reminds the viewer of party invitations and serving platters.

FIRE BEAN: This is a rebranding for A&E Roastery, a small coffee house who specializes in producing “custom coffee.” Roasting was at the heart of the company and thus roasting became the focus of the brand.

ORGANIZE FOR GOOD: A brand for a professional consultant that works with individuals or companies to bring lasting organization to their environments. Clean and simple, the logo reflects the process and goals of the service.

SHOTGUN LANDSCAPE: Sculpture artist Chris Larson created a video of a landscape hidden behind a black wall. As time passes, shotgun blasts break through the wall, exposing the landscape behind it. This logo was created for the DVD editions distributed to collectors or galleries.

SERENITY TRAVEL SERIES: A High Definition video series released on Blu-ray, this product features beautiful vistas from around the world. The brand needed to celebrate the earth and appeal to the traveler in everyone.

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