Identity – Invite Cynthia
CLIENT: Invite Cynthia
WHAT: Identity package, 2 PMS on linen
ABOUT: This small business provides “help for the host” during social events and parties. It was important to distinguish the company as a unique service whose cliental is primarily middle-class heads of family. The brand needed to be approachable with a feeling of solidarity. Both elegant and playful, the brand reminds the viewer of party invitations and serving platters.